Some brands are excellent at Twitter, flying high above the “on fleek” masses to deliver truly funny messages that also push whatever they are trying to sell. Most brands are horrible at Twitter, sending up tweets that are both late to the party and corny. Whataburger exists in a weird grey area. They aren’t very good at social media but they’re willing to try anything and jump into any conflict for the sake of promotion.
In that 100 monkeys, 100 typewriters way, they’ve started to go after Kanye West. And they landed a few clean shots among all the whiffs. When Kanye asked not to be disturbed while putting the “finishing” touches on The Life Of Pablo, Whataburger made one last request.
.@kanyewest know you asked everyone not to ask you anything but if you wanna bring me Whataburger that'd be cool
— Whataburger® (@Whataburger) February 11, 2016
Whataburger went for Kanye’s neck with a PSA to counter his online ranting.
.@kanyewest is a perfect example of what happens when you don't have Whataburger in your life
— Whataburger® (@Whataburger) February 12, 2016
They even mocked Kanye using his own words.
Just enjoy the greatness ok pic.twitter.com/zvvWMAF8R5
— Whataburger® (@Whataburger) February 15, 2016
They are far from the only company to go after the rapper. After Kanye announced that he’s $53 million in debt and asked Mark Zuckerberg for a hand, several brands tweeted at Kanye to offer him a job – including Pizza Hut and the Philadelphia PD.
Pizza Hut, like Whataburger, was all about piling on. They continued to rip into the rapper with a Life of Pablo style resumé that included God as a reference.
(Via Daily Dot)