![](https://uproxx.com/wp-content/uploads/2019/04/chase-bank-tweet-ratiod-1_twitter.jpg?quality=100)
Social media managers walk a fine line when they try to relate to their customer base using memes and humor. Whether they’re posting woke rants or seemingly commodifying depression, things can go wrong very quickly, and brands can find themselves at the wrong end of the ratio.
When using common meme formats to relate to a young audience veers into the territory of financial struggles, for example, it’s best to tread lightly. Young people don’t like to be told they should have more money somehow, especially considering the three most common jobs in America pay roughly $10 to $13 per hour, a huge percentage of people can’t cover a $500 emergency, and over 40 percent of U.S. households make too much money to qualify for assistance but still can’t afford a middle-class lifestyle. It’s enough to make some people joke about rolling out the slicey bois.
Which brings us to JPMorgan Chase, who are taking heat for tweeting (then swiftly deleting) some “Monday motivation” that raised peoples’ hackles:
![](https://uproxx.com/wp-content/uploads/2019/05/chase-bank-tweet-ratiod-2_twitter.jpg?quality=100)
For some odd reason, people didn’t cotton to a bank telling them they’re broke because they bought coffee:
https://twitter.com/kellyawallace/status/1122928758841856002
Bank that pays its CEO $31 million and received a $12 billion bailout after crashing our economy tells poor people to stop being so irresponsible with their money. pic.twitter.com/e8jNrU4hux
— Public Citizen (@Public_Citizen) April 29, 2019
People were quick to point out it was actually $25 billion, not $12 billion. That could buy a lot of coffee and microwaves.
— Cheryl Gustafson (@CherylGustafson) April 29, 2019
JPMorgan Chase paid back the $25 billion they received in 2008 the following year, but taking the money was enough to make their tweet seem hypocritical. They deleted the tweet after 20 minutes and later posted an apology:
Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world.
— Chase (@Chase) April 29, 2019
But jokes and teasing continued throughout the week, because people screencapped the tweet and it was still making the rounds. Even Alexandria Ocasio-Cortez And Elizabeth Warren posted sarcastic commentary:
You: Why is my balance so low?
Economists: Bc working Americans haven’t gotten a raise in 30 years despite unprecedented growth; & living costs have exploded.
Chase: Maybe if you skipped that Dunkin on April 22nd you‘d be able to afford your RX meds. That’s how that works right pic.twitter.com/i8bGowwomU
— Alexandria Ocasio-Cortez (@AOC) April 30, 2019
.@Chase: why aren’t customers saving money?
Taxpayers: we lost our jobs/homes/savings but gave you a $25b bailout
Workers: employers don’t pay living wages
Economists: rising costs + stagnant wages = 0 savings
Chase: guess we’ll never know
Everyone: seriously?
#MoneyMotivation pic.twitter.com/WcboMr5MCE— Elizabeth Warren (@SenWarren) April 29, 2019
And other folks on Twitter made jokes:
Hahahah Chase Bank right now pic.twitter.com/Yc7V3ahHpi
— K! (@mitclax) April 29, 2019
Me: Why does your CEO make $29 million?@Chase: DON’T ASK QUESTIONS, JUST EAT THE FOOD IN YOUR FRIDGE!
— Cody (@TheNotRealCody) April 29, 2019
https://twitter.com/alex3nglish/status/1123347874463526912
Nobody:
Chase bank: do you really NEEEEED a bed????— Alyssa Limperis (@alyssalimp) April 30, 2019
https://twitter.com/NickSSolheim/status/1122931179857108992
Wells Fargo Bank: We are the most embarrassing big bank.
Chase Bank: Hold my beer. pic.twitter.com/QDGil5BWwH
— Ivan the K™ (@IvanTheK) April 29, 2019
https://twitter.com/Claritybear/status/1122966521372905472
I use Chase, and don't generally have complaints about the service, but for this, you can fuck right off. You have several employees who should probably be in prison, and you continually keep getting caught and fined for corrupt practices. But hey, I should make coffee at home.
— Teppec (@Teppec) April 29, 2019
This is definitely motivating me…
To seize the means of production.
— David Jenkins (@bizarrojenkz) April 29, 2019
People still weren’t ready to forget about the 2008 bailout:
Chase? Jp Morgan Chase? We had to be bailed out Chase? That chase?
— Rob🐾⌛💯 (@NexnecisUmbra) April 29, 2019
This from a group that had to be bailed out to the tune of billions of dollars we funded because their balance was too low? Oh.
— Tony (@TweetKnick) April 29, 2019
keep doing these please pic.twitter.com/JA8ffr8N18
— Brands Saying Bae (@BrandsSayingBae) April 29, 2019
Others weren’t ready to forget about their own problems dealing with banks:
https://twitter.com/philip/status/1122925183411589120
Right? Also, Withdrawal’s process immediately. Deposits take days.
— Q's Dad (@knucklesjak) April 29, 2019
https://twitter.com/kurweezy_/status/1122923296268455936
Also bank: That'll be $4 for talking to a teller for the 3rd time this month.
— Tim (@RealPLUTim) April 29, 2019
And some of the tweets were especially cutting:
https://twitter.com/AnandWrites/status/1122963228307357701
chase: why don't people like banks
people: puntitive fees bleed the poor
people: foreclosure is the cutting edge of gentrification
people: wealthy bankers blame poor people for being poor while getting huge bailouts for their mistakes
chase: i guess we'll never know pic.twitter.com/84JCJgiKrE— Bobby Lewis (@revrrlewis) April 29, 2019
Well, that’s depressing. Let’s end this on a lighter note:
Chase deleted that tweet
(•_•)
( •_•)>⌐■-■
(⌐■_■)
because it gained too much interest https://t.co/Dfr0vMDHog
— Eric Haywood (@EricHaywood) April 29, 2019
(Hat tip to Business Insider and Mashable)