Early on Thursday, WWE.com broke the news that chairman and CEO Vince McMahon would be holding a press conference at 3 p.m. ET, broadcast on all social platforms for his new company, Alpha Entertainment.
The conference was purported to address the new sports ventures that Alpha will be taking, and many had already made the assumption (based on numerous reports indicating as much) that said new sports ventures would include a brand new football league to compete with the NFL, perhaps with the same “XFL” branding that McMahon attempted in 2001.
The most recent report prior to Thursday’s official announcement indicated that an announcement for the new XFL would be forthcoming, and that the likely plan was for the league to launch in 2020, after building infrastructure and scouting talent.
Confirmation of the XFL returning actually made its way out in an unusual way, as Alpha did a test-stream that revealed some new logos and typefaces.
The press conference began with a video package confirming right off the bat that the new XFL would indeed kick off in 2020, and that the XFL would be “safer” and would have “fewer infractions.” McMahon then stepped to the semi-virtual podium and said the XFL would have many questions for the fans. He placed an emphasis on listening to fans, and what they would like to see from professional football.
McMahon promised the new league would be streamlined, faster-pased, shorter, and easier to follow than the NFL. He confirmed they would start with eight teams playing a 10-game regular season, followed by a postseason, and that the teams would have 40-man rosters.