Questlove took to Twitter yesterday to announce that he has launched a new competition called “#WRINKLEchallenge.” He encouraged his followers to donate to AMC’s “Color Of Change” initiative in an attempt to allow kids to see the new film A Wrinkle In Time and work within their mission that “kids of all kinds should see images of themselves throughout the universe,” according to the “Color of Change” website.
A Wrinkle In Time is the latest film to receive attention from the initiative, following a massive response for Black Panther that saw Kendrick Lamar and many more renting out theaters for kids to see the film free of charge. In addition to boasting a diverse cast of talented women like Mindy Kaling, Resse Witherspoon, and Oprah, the film is directed by Ava DuVernay, whose directorial role marks the first time that a woman of color has helmed a film with a budget of greater than $100 million.
For every $10 raised, AMC theaters pledge a free ticket to a showing of the film. It looks like Questlove is trying to sell out a handful of theaters, setting his goal at “$10 katrillion” and encouraging the likes of celebrities including Rosario Dawson, Robin Thede, and Oprah herself to contribute to the campaign. He also asked for a follow-back from Oprah. Check out his tweets below.
*breaking news* im startin the #WRINKLEchallenge — because it's IMPORTANT that children see this film. if you are able to donate ($10 bucks or $10 katrillion) please rise to the occasion. SUPER EASY! click here https://t.co/rCnBXfRqRG
— ?st (@questlove) March 6, 2018
dear @Oprah im challenging you to just cop ONE 10 dollar ticket https://t.co/rCnBXfRqRG to your own movie #WrinkleChallenge —-really its a cheap ploy for you to follow me, so you can't blame a guy for tryin….signed, your favorite DJ ?sto
— ?st (@questlove) March 6, 2018
aye Ro-dog: join my #WrinkleChallenge please! @rosariodawson all you gotta do is go here https://t.co/rCnBXfRqRG and BLAMO we can enlighten kids everywhere to see an amazing inspiring film! whatdoyasay?!
— ?st (@questlove) March 6, 2018
up next for the #WrinkleChallenge: I beseech @CourtneyKemp to participate in helping kids to see #AWrinkleInTime https://t.co/rCnBXfRqRG —(if I weren't so passionate about this I wouldn't be up all night tweeting about it) pass it on please! thanks!
— ?st (@questlove) March 6, 2018
ok @robinthede, I know I ask you for a lot all the time so I promise this is the last time (🤞🏾👀🤞🏾) ha ha….but it's #WrinkleChallenge time…. this is the easiest way to insure that kids will have the opportunity to see #AWrinkleInTime in theaters https://t.co/rCnBXfRqRG
— ?st (@questlove) March 6, 2018
ok @jemelehill, will you participate in my #WrinkleChallenge? help kids who would otherwise not be able to see #AWrinkleInTime? (one tick or entire theater?) https://t.co/rCnBXfRqRG and challenge other people to do so as well?
— ?st (@questlove) March 6, 2018
so @anthonyanderson I'm challenging to participate in the #WrinkleChallenge (click here https://t.co/rCnBXfRqRG) what say you sir?! (and also who are you challenging)
— ?st (@questlove) March 6, 2018
If interested and able, you can contribute directly to “Color of Change” here.
