On Monday, Amazon‘s official PR account @AmazonNews shared a link to a story from September about Jackie Crow, a delivery driver who apparently lost 100 pounds in 18 months thanks to the job’s rigorous schedule. “Amazon Flex allowed this woman to lose 100 lbs in 18 months by creating a workout while delivery packages,” the tweet declared. As many were quick to point out, however, the story sounds like something out of an episode of Nathan For You — because it is.
Amazon Flex allowed this woman to lose 100 lbs in 18 months by creating a workout while delivery packages.https://t.co/uBk49fYzFi
— Amazon News (@amazonnews) December 3, 2018
In “The Movement,” the third episode of Nathan For You‘s third season, Nathan tries to convince the owner of a moving company to cut costs by doing away with paid employees and transforming the business into a workout regimen. “The guys are getting a great workout,” the owner said of his employees, whom he admitted were one of his highest costs. “They’re always getting a great workout.” Hence Nathan’s not-serious solution: “turn the job of moving into America’s next fitness craze.”
It’s one of the many insane things that Fielder tried to convince (or, sometimes, actually did convince) Nathan For You‘s marks to do, though all for the purpose of satire. Amazon’s promotion of Crow’s story from Kansas City, however, is real life. Hence the many critical reactions the offending tweet received from many on Twitter, including Fielder himself.
You know the world is in a great place when our largest corporations are literally using the same strategies as Nathan for You https://t.co/NpxVTORPDh
— nathan fielder (@nathanfielder) December 3, 2018
this is literally Nathan For You https://t.co/TOvs2GPUvI
— Katherine Krueger (@kath_krueger) December 3, 2018
https://twitter.com/TaylorLorenz/status/1069704014827261953
https://twitter.com/AbrissErik/status/1069705293242593280
CEO of Amazon, Nathan Fielder https://t.co/03O9UhC7iF
— Jules (@Julian_Epp) December 3, 2018
For our recent dive into Amazon Flex by @OliviaZaleski, one worker said she enjoyed getting exercise on the job, too! She also said it took her months to realize she was only making $5.50 an hour after expenses https://t.co/DM458A6BIc https://t.co/5KzBKiTuLY
— Mark Milian (@markmilian) December 3, 2018
https://twitter.com/samfbiddle/status/1069700642703319042
“Allowed” https://t.co/jEkBH6rymX
— jordan (@JordanUhl) December 3, 2018
Check out the full “The Movement” segment from Nathan For You below.