Earlier today one of the biggest ticketing companies in the world, Live Nation, announced that they are suspending all shows and encouraging artists to return home. This is just one of many precautions happening globally as the threat of the Coronavirus on public health becomes more and more severe. While the safety and health of fans and artists themselves is of the utmost importance, it’s also essential to note that for touring musicians, their primary source of income has just been completely removed. Needing to cut a tour short is an inconvenience for fans who are looking forward to shows, but it’s quite literally the income stream that keeps artists fed, clothed, and housed.
Since self-imposed quarantines and canceled events are the number one recommended way to help prevent the virus from spreading too quickly, which since rapid spread could lead to a lack of resources and personnel in healthcare facilities, all of these postponed shows are inevitable for the time being. But that doesn’t mean that musicians need to go totally without support from fans and others concerned people who want to give back to the arts during this troubling time. With this year’s annual SXSW festival canceled and Coachella postponed, here are some other ways to keep artists and musicians in the forefront of your mind during a time when being out in crowds is not in the cards.
Stream Their Music
While no one is suggesting the streaming farm route that Justin Bieber recently urged fans to employ when his new single “Yummy” was flagging, the fact remains that when a fanbase bands together to purposefully boost an artist’s numbers, it can make a difference. While you’re self-quarantining at home, put on some music by your favorite band or songwriter, and let it play through as you hang out at home. While most artists only make pennies on most streams, those pennies can add up and make a difference.
Hold Onto Your Tickets And Wait For Rescheduled Dates
Pearl Jam was one of the first bands to take a serious look at their massive world tour and decide to postpone the dates. Not only are they known for fans who travel the world to come see them jam (heh), but the band also hails from the Pacific Northwest, where major outbreaks of Coronavirus in Seattle have brought the city to a halt. “As residents of the city of Seattle, we’ve been hit hard and have witnessed firsthand how quickly these disastrous situations can escalate,” they wrote. “Our kids’ schools have closed along with universities and businesses. It’s been brutal and it’s gonna get worse before it gets better.”
But, the important thing to note in this situation is that it will likely get better. We’ve seen dire disease outbreaks in the past reach peak exposure, and eventually rescind as public health officials and medical professionals work on the vaccine and getting a handle on how to best combat it. For fans to hang onto tickets and wait for rescheduling is a helpful vote of confidence and lets musicians know that once things are back to normal, their fans are willing to adjust and still come out to see them. Asking for refunds and getting your money back is necessary for some folks, but for those who have the flexibility to wait it out, giving musicians space to cancel and reschedule is important.
Buy Their Merch
It goes without saying that buying physical products from musicians is an important way to support them. In the streaming era, buying physical copies of a beloved bands’ CDs, purchasing their vinyl, and picking up merch that reflects their personality and aesthetic is a cool way to get your money directly into the artist’s pocket and let them know you’re in their corner. If there’s a band you’re particularly worried about given the cancelations of tours and shows, think about getting a t-shirt, a favorite album on vinyl, or stocking up on potential gifts for friends and family. Making sure they’re getting paid right now, while it’s impossible for them to make money off performing, could be a game-changer for an independent artist you love.
Check Out Bandcamp And Patreon Platforms For Bundles And Special Sales
at the moment i’m set to lose around $600 this month alone because of COVID stuff which is a LOT of money for me so if you’ve ever wanted to buy my shit on bandcamp or support me in any way, now is the time! https://t.co/GxAkTiaWjc
— Hether Fortune (@hetherrfortune) March 12, 2020
Many artists are sharing direct links to places where your support can help them the most, whether that’s on their Bandcamp platforms or via Patreon accounts that often come with cool perks and other chances to get connected with a larger fan community. Some artists are posting special sales to help make things more affordable for fans and give an incentive for purchasing now:
— speedy ortiz haunted presence? (@sad13) March 11, 2020
Contribute Directly To Artists In Need
For artists who are working on their own, or without a lot of financial support, needing to book emergency flights back home at the last minute can be financially devastating. In those more extreme cases, artists in need like Torres are posting their Venmo and Paypal handles along with Patreon information, so fans who have the means can directly contribute a couple dollars. When enough people band together, a few dollars here and there from a bunch of people can be the difference between buying a flight or not being able to do so. If you feel moved, see what artists you love are posting on their social channels, and keep an eye out on Twitter or sites like Uproxx who will be posting updates about their economic situations.