Over the past several months, indie-pop breakout Sombr has become a viral phenom, turning heads with his MTV Video Music Awards performance, dropping a well-received debut album, I Barely Know Her, and embarking on his anticipated headlining tour.
Besides landing two songs on the Billboard Hot 100 in 2025 (“Back To Friends” and “Undressed,” he’s also got a whole heap of stats verifying his star status.
In the last 90 days, he’s added millions of Spotify listeners (+33%, for a total of 56.3 million), and views of his songs on YouTube increased a similar 29%, giving him a total of over 241 million views. And, as a native of TikTok, he’s seen viewership, follows, and likes skyrocket, adding 45 million likes in the past three months, for over 138 million.
It’s true, his primary audience is the “under-25” demographic — and that works to his advantage, as brands scramble to sew up new customers. You’ll see him in coveted luxury brands like Prada, Nike athleisure, sipping a Starbucks drink. Similarly, Coachella, the pillar of music industry relevance, has surrendered to the Sombr movement, adding him to the bill for its 2026 festival. The future always belongs to the youth, and Sombr has Gen Z’s attention.
Take a deeper look at the market and music culture impact of Sombr below.
