Since All Elite Wrestling‘s rally in Jacksonville just under one month ago, the burgeoning wrestling promotion has been busy building both its roster and hype for its endeavors. AEW has signed several popular independent wrestlers and is rumored to be going after some bigger names, as well as a TV deal. Additionally, the involvement of Kenny Omega, no longer under contract with NJPW as of the end of January, began to be seriously teased on Being The Elite, with the former IWGP Heavyweight Champion shown being haunted by a ticking sound (in the same way AEW roster members were ahead of the announcement of the promotion’s existence) at the end of the most recent episode.
A countdown clock to the previously-announced Double or Nothing Ticket Announcement Party at the Talent Pool at the MGM Grand (the Double or Nothing show will take place at the MGM Grand Garden Arena), hinted to be on Omega’s lost cell phone, was shown in the previous episode of BTE.
For some reason, a partnership between Mexican lucha libre promotion AAA and AEW was announced on social media an hour before the start of the announcement party. This partnership looks like it could clear up the issues that could have stemmed from Pentagón Jr. and Rey Fenix making an agreement with AEW while also under contract with Lucha Underground. (El Hijo del Fantasma, who recently filed a dispute against the El Rey Network and the company that produces LU, responded positively to this announcement and immediately brought up a possible match with Cody.) This announcement also raised questions about the status of AAA’s relationship with Impact Wrestling (which is currently based in Canada, but mostly runs shows in the U.S.) and whether an AEW-Impact alliance could be possible as well.
Given these recent events as well as the rumors of the Best Friends (Beretta and Chuckie T) jumping ship from ROH/NJPW for AEW, those turning up at or tuning into the Double or Nothing Ticket Announcement Party no doubt expected more than just an announcement about tickets. They ended up seeing several new members of the AEW roster and wrestlers from other promotions who will perform at Double or Nothing as well as learning the participants for multiple matches for the May 25 card.
The event was set to begin at 6 PM PT/9 PM ET on February 7, 2019. It started streaming on social media platforms associated with BTE, AEW, the Young Bucks, and Brandi Rhodes earlier, showing shots of wrestling fans waiting by the pool and of Conrad Thompson, PWG’s Excalibur, and Alex Marvez speculating about the upcoming announcements and future of AEW. MJF also stopped by to cut a promo as the members of the audience chanted, “Asshole!”
Further talk by Thompson and Marvez was interrupted by Sonny Kiss, also known as Lucha Underground’s XO Lishus, who announced that he will perform at Double or Nothing. Kiss said, “So I hear AEW is for everyone. Well, Sonny Kiss is for everyone. So with that being said, I have some exciting news. I will be at Double or Nothing. Now, while you may see me out there shaking my ass, on May 25, you can guarantee I’ll be kicking it too. And you can seal that with a kiss.” After Kiss’s exit, Marvez said that he was “a Brandi acquisition.”