Steve Austin Now Has His Own Beer, And It’s About Time

How on Earth did it take this long? A Steve Austin beer seems like as much of a no-brainer as… well, a Steve Austin beer:

El Segundo Brewing Company is partnering with Stone Cold Steve Austin for a Broken Skull Ranch IPA. From their press release:

WWE Hall of Famer, Steve Austin, and El Segundo Brewing Company, one of LA’s premier craft breweries, have teamed up to create what Austin describes as “one bad ass beer”. Known around the world for his intense in-ring style, trash talking, and beer swilling antics, Austin has embraced the craft beer world with a hands on approach.

The resulting recipe, churned out by [ESBC founder Rob Croxall], created a beer that boasts a big mid palate flavor from ample use of Cascade, Chinook, and Citra hops. The finish is wonderful with hops fading quickly and a polite bitterness that trails off easily. This is the ultimate IPA designed for the working man and woman who love great beer. The work is done. Time to enjoy a cold one.

Weird, ‘polite bitterness’ is also how I describe my dating style.

If you’re in the El Segundo area and want to feel like the fanciest of working men or women, Steve Austin will be serving up his new beer on November 13. You can check out the ticketed event here. We’re going to go out on a limb and assume he just hands them to you because, you know, his normal beer-serving style would probably be a public relations disaster.

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