It’s no secret at all that WWE is hitting foreign markets this year (and in coming years), and is hitting them very hard. They’ve already expanded into China and Japan, have founded a U.K. Championship with the idea of doing a U.K.-based weekly show at some point, and are about to make a serious push into India. They’ve also spent part of the past week doing scouting and tryouts in Dubai.
The latest target for WWE’s international reach is Saudi Arabia. The company announced that beginning this week, there will be a new, Arabic show on local television in Saudi Arabia. While the show will not feature new or exclusive in-ring content for the time being, there will be Arab hosts and the official WWE press release indicates it will feature exclusive interviews with WWE Superstars … and one assumes that Sami Zayn, who was in Dubai for the announcement of the new show, will be featured heavily.
The full press release, from WWE.com:
OSN is bringing an all-new localized Arabic show to OSN Sports featuring the best action and family-friendly entertainment from WWE. “WWE Wal3ooha” premieres on OSN this Thursday, May 4, at 8 p.m. (KSA) on OSN Sports Action 1 HD, with repeat broadcast across the weekend, and anywhere, anytime access via OSN Play and OSN On Demand.
Titled “WWE Wal3ooha,” meaning “light it up,” the weekly show features hosts Moein Al Bastaki and Nathalie Mamo delivering exclusive interviews and highlights from the week’s key matches to WWE fans in the region.
The partnership between OSN and WWE provides unprecedented access to WWE Superstars, while featuring the latest big stories from Raw, SmackDown LIVE and pay-per-view events, specifically curated with localized Arabic WWE content, created for the region, from the region.
Exciting news for WWE and wrestling fans who live in the area, no doubt.