Buggin’ Out: Air Jordan White/Cement IV Release At Midnight

By: 02.17.12  •  4 Comments

When Buggin’ Out flips on a biker who accidentally smudges his White Cements – “$108 WITH TAX!” – it was a light moment with dark undertones, portending the film’s climactic boiling over of racial tensions. With their involvement, Jordans continued to grow into a status symbol that would arguably supersede the man they were designed for, who happened to be the greatest player of all time.

(Sidebar: “[The biker] wore a Celtic jersey,” Lee wrote. “Number 33, Bird‘s number, but of course.” Also a verbal foil in She’s Gotta Have It, Lee viewed Bird as an obvious flip side for Jordan geographically and culturally. For his part, Bird would traditionally greet Spike with – in Spike’s words – a “mean assed look.”)

The White/Cement IVs are visually clean and Jordan played brilliantly in them, but their role in demonstrating Jordan’s influence in the neighborhoods is where their true essence lies. A lot went into Jordan’s sneakers becoming a cultural phenomenon, and the White Cements played as big a role as any with their notoriety from Do The Right Thing.

After all, though they were important on Jordan’s feet, the sneakers signified an entirely different world when depicted through Spike Lee’s camera on the scuffed-up feet of a would-be revolutionary. As such, the White/Cement IVs are not just a hot sneaker; they’re a period piece that showed that Air Jordans belonged just as much – if not more – on the steamy streets of Bed-Stuy as they did on the hardwood.

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The hype around the Concords has filtered to subsequent retro releases; both the Chicago and Royal Blue X sold out on Nikestore.com in less than 10 minutes. This hasn’t made it impossible to get the sneakers you want, but you don’t want to sleep on them either, literally or figuratively.

For people who want to grab a pair of White Cements tonight or tomorrow, here are (in my opinion) the best ways to do it:

1. The usual advice holds: Follow the @Nikestore Twitter account, which will tweet out the purchase link at midnight ET sharp, barring technical difficulties. My advice would be to buy them immediately, and PayPal is probably your quickest way to check out. Eastbay and Foot Locker, among others, will also have the White/Cement IVs, but Nike’s web site traditionally is the most reliable and least likely to crash.

2. You can also head out early to your local Foot Locker or Finish Line. For midnight releases, people are reportedly already lining up in certain areas. NikeTowns will have the White Cements, and some are handing out wristbands to reserve a pair, so call around.

3. Overseas sites often get these, and for not that much more than what they retail for in America. Your best bet is probably to follow KicksDeals on Twitter, as they’ll likely tweet out whatever they turn up tonight and tomorrow.

Will you be getting a pair?

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