Rick Ross Shows What It Takes To Make A Classic

By: 04.19.12
Rick Ross For Reebok Classics

Rick Ross (photo. Reebok)

When you think of classic kicks, Reebok’s Classic line is an obvious first stop. Their Ex-o-Fit, WorkOut and Freestyle lines all became huge hits in the 80s and have stayed that way. Now the company’s newest campaign shows the story of the work it took to make the shoes that way through some of the game’s biggest artists and up-and-coming acts.

Rick Ross, Mike Posner and Tyga all show this in the new spots, which you can peep below. They highlight ambition and relentless hard work that are hallmarks of those three and the Classics line.

Available in red, navy, white and black, the shoes retail for $80 at Jimmy Jazz and Villa.

Subscribe to UPROXX

Hit the jump to check out photos of the all the models and behind-the-scenes footage of the shoot.

Around The Web


This 25-Year-Old Running For Congress Defies Millennial Stereotypes

Crucial Advice About Fear And Adventure From An Amazon Explorer

Six Worldview-Expanding Options For An Incredible Gap Year

A Fact-Soaked Odyssey Through Kentucky’s Bourbon Country

This Woman Is Fighting The Stigma Of Sex Work In America In Hopes Of Getting Her Child Back

‘We Went To The Moon In 1969’: How The ‘Even Stevens’ Musical Episode Changed The Disney Channel Forever

M.T. Anderson Correctly Predicted Your ‘Feed’ Back In 2002, Are You Ready To Hear What He Says Is Coming Next?

Kenya’s Massive Ivory Burn Should Light A Fire Under Us All

Returning To The Boston Marathon Offered A Lesson In Facing Fears

Is There More To The Adam Walsh Story?

Stand-Up Comedy Scared The Hell Out Of Me, So I Decided To Give It A Shot

W. Kamau Bell On Joking With The KKK For CNN And Quoting Malcolm X In His New Special