The Atlanta Hawks hosted the Los Angeles Lakers on Monday night in a game neither team probably was interested in winning. Phillips Arena had a good amount of Lakers fans in attendance to see Isaiah Thomas fling a pretty impressive turnover to a Hawks defender, but the Lakers still came out on top, 123-104.
The real game was happening on Twitter, though, as the Hawks social media manager scoured the arena for Lakers jerseys in attendance, in hopes of finding someone wearing a current player’s uniform.
It started with a simple tweet, setting up a long thread of photos taken inside the arena on Monday night.
"Is he on the current roster?"
A thread ⤵️
— Atlanta Hawks (@ATLHawks) February 27, 2018
What followed was a long series of “nos.”
— Atlanta Hawks (@ATLHawks) February 27, 2018
There were more than a few Kobe jerseys, which is to be expected.
— Atlanta Hawks (@ATLHawks) February 27, 2018
There were quite a few retired jerseys in attendance.
— Atlanta Hawks (@ATLHawks) February 27, 2018
The point, in case you’re missing it here, is that there aren’t many players on the current roster worthy of a jersey purchase. But they eventually found themselves a winner, with the help of rookie Lonzo Ball.
YES! pic.twitter.com/LCpN3C86r3
— Atlanta Hawks (@ATLHawks) February 27, 2018
There was, of course, some backlash online.
Can’t name a single player on your roster off the top of my head tbh 😂😂
— Limitless horizon (@UDontyouknow) February 27, 2018
The Hawks have their own problems. They’re dead last in the Eastern Conference and have had trouble drawing fans of their own. But seeing a bunch of purple and yellow in the stands probably wasn’t fun, and this was a decent way to cope with it all. Hawks fans seemed to appreciate it, at least.
https://twitter.com/isaiah_paige/status/968297183404527616
But perhaps the Hawks should take some advice from an earlier promotion that resulted in marriage, and encourage fans to love one another. We all have our down years; it’s what makes the good ones that much more special.