Texas Barbecue is often a treat for the senses. Smoky turkey breast, cracking spicy sausages, sides of beans, slaw, and potato salad, stacks of sliced white bread, and, of course, brisket. When all of these elements are dialed in, Texas bbq is damn-near perfection. When the cooking elements are less than ideal, things can go off the rails pretty fast.
Twitter-user Brian Hooven experienced a brisket-related travesty when he tried a new bbq joint in Texas this past week. He ordered brisket and posted it on his Twitter account with the caption: “Trying out a new barbecue place and this has to be the saddest looking brisket I’ve ever seen, wtf.”
Here’s a later response:
“A Dry Brisket” — now in paperback, by Cormac McCarthy pic.twitter.com/gbyp9ELc2H
— (((Just a Flâneur))) {🇺🇦Cheap Japes For All🇮🇱} (@EnlightFundy) August 25, 2019
Yeah, that’s a pretty sad looking brisket. The texture looks deadly dry. The color is just a sad brown/grey (as if it was boiled, maybe?). There’s no sign of smoke, seasoning, or fat. Whoever is cooking that brisket has failed at barbecue and, dare we say, failed Texas.
Hooven’s tweet caught the attention of the Twitter-verse and folks chimed in in droves with their disbelief at the sight of that sad brisket. The tweet has 28.5 thousand likes so far and over 7,000 comments, most of which were of disgust, sadness, and perhaps a little too much anger.
https://twitter.com/AndyBCampbell/status/1165332634119168001?s=20
Are you sure you're in a barbecue joint? Those are roof shingles not beef brisket.
— THEE Widow Empress of Death J.D.❤️🩹💀💛 (@oREGINAl49ers) August 25, 2019
When I look at that! pic.twitter.com/bAtNKWy8Rq
— Mocha-Steevo (@StephenRamos101) August 23, 2019
https://twitter.com/sqddxjQ48j/status/1164990050335166465?s=20
The fun part was when people started tweeting out what a good brisket should look like: Juicy, fatty, covered in a peppery spice bark, smoky. Let the mouth-watering commence.
That is an abomination and should be destroyed immediately. Now, this 👇 is a brisket. pic.twitter.com/zhKwYMARv4
— Danielle (@Grace4Me_2) August 25, 2019
This what brisket should look like pic.twitter.com/Z5EOP1ZFZB
— Stitch (@Redlite0_0) August 24, 2019
Just wrong on so many levels.
This is a brisket pic.twitter.com/TJ1plurA3r
— VetsforBiden (@GlennFariel) August 25, 2019
That one time at @FranklinBbq pic.twitter.com/JOXQVXSo2m
— Grateful (@ChintzyChauncey) August 25, 2019
See? That’s better! What’s amazing to us is that brisket is so simple to make — so a version that far off ideal is a bit baffling, especially coming out of Texas. Salt, pepper, curing salt, low and slow heat until it reaches 156f, rest in a paper wrap, done. This isn’t rocket science, people.