In April, Arizona State unveiled a major rebranding campaign after working with Nike for 12 months. And with the men’s basketball team opening its season with practice this weekend, we figured now was as good a time as any to show off their new threads. Check ’em out:
Also, take a minute to watch Nike discuss their role in the rebranding process.
What do you think?
Follow Aron on Twitter at @the_real_aron.
Follow Dime on Twitter at @DimeMag.
Become a fan of Dime Magazine on Facebook HERE.