Lonzo Ball‘s shoes—and his play on the court—are officially the story of the NBA Summer League in Las Vegas. Ball struggled in his first game as a Los Angeles Laker, but since a poor opening performance in Ball’s ZO2 signature shoe, he’s switched it up and his stat line has taken off.
On Thursday, Ball took the court against the Cleveland Cavaliers in a pair of adidas. Sporting Harden LS ‘Night Life’ shoes, Lonzo balled out to the tune of 16 points, 12 assists, 10 rebounds and 5 blocks. It was his second straight triple double of Summer League.
Lonzo went with Adidas tonight. 👀 pic.twitter.com/lHMqm14CPx
— ESPN (@espn) July 14, 2017
The shoes were the story when he took the court, but Lonzo’s play soon eclipsed any worry about what was on his feet.
No. 2️⃣ with triple-double No. 2️⃣
Lonzo Ball finishes with 16 points, 12 assists & 10 rebounds #NBASummer pic.twitter.com/2khebvd1kx
— NBA.com (@NBAcom) July 14, 2017
Ball’s passing was a highlight again, setting up teammates for lobs and reading plays with ease on Thursday night. Ball also showed he isn’t afraid to thread the needle if he thinks a teammate is open on the fast break.
https://twitter.com/sinow/status/885706053660295168
His most vocal moment came on a block where he also got to talk a little trash.
Lonzo Ball chases down his man to block the shot from behind, yells "gimme that sh*t!" pic.twitter.com/PiILag7gae
— CJ Fogler account may or may not be notable (@cjzero) July 14, 2017
Here’s a little perspective on Ball’s performances in recent days. This is a pretty brilliant start for the player the Lakers hope is the future of the franchise.
Triple-Doubles at Las Vegas Summer League over the last decade
— Lakers' Lonzo Ball: 2
— All other players combined: 0 pic.twitter.com/Mi8sEWfpfz— Ben Golliver (@BenGolliver) July 14, 2017
ESPN put together a handy little graphic so you can see that clearly the other shoe choices are working for Ball.
Lonzo statlines by shoe pic.twitter.com/mZ3c2K0hjQ
— NBA on ESPN (@ESPNNBA) July 14, 2017
Ball was asked after the game about the shoe changes, and he continued to echo what his father LaVar told ESPN on Thursday: this is about freedom of choice for Big Baller Brand athletes.
Cassidy Hubbarth asks Lonzo about shoe changes, asks him if UA is next "stay tuned" pic.twitter.com/LMiN6GqzE0
— CJ Fogler account may or may not be notable (@cjzero) July 14, 2017
“Big Baller Brand, you know you have freedom to do whatever you want,” Ball said. “I’m showcasing that.”
Whether that’s a marketing strategy that attracts new ballers to the stable or not, it’s certainly an interesting way to approach garnering attention for your shoes: not wearing them.
Amazingly, much like a lot of what LaVar Ball’s come up with these last few months, it’s working.