Chipotle is facing a pretty rough set of obstacles at the moment. The restaurant chain has been forced to close a number of stores due to an E. coli outbreak that has spread across at least nine states, and later saw a separate norovirus outbreak that sickened 141 Boston College students earlier in the week. This has been across several months and the one constant seems to have been a lack of response from Chipotle’s executives.
The silence broke Thursday morning, when Chipotle founder and co-CEO Steve Ells stopped by Today to offer an apology for the food poisoning that has put the chain into a state of panic:
“It’s a really tough time,” Ells said. “I have to say I’m sorry for the people that got sick. They’re having a tough time. I feel terrible about that, and we’re doing a lot to rectify this and make sure it doesn’t happen again.”