The Creators Of ‘Freethinkers’ Talk About The Power Of Non-Conformity


When longtime freinds and creative collaborators Bryan Turcotte and Kenny Ochoa decided to film a documentary series, they weren’t particulary worried about the “what,” “when,” or “where.” They felt like being overly-detailed in their set up would take away from their bigger mission: to focus completely on the “who.” In this case, that meant bold artists, risk-taking muscians, and a coffee maverick.

The first season of Freethinkers — which airs on Uproxx — reveals the duo’s obession with people who live distinct, passion-filled lives, without obessing over traditional metrics of success. The series focuses on the work of each subject and helps to explain the rationale behind their creative output… even when that rationale perhaps seems counterintuitive in a world laser focused on getting famous or rich.

As we approach tomorrow’s launch of the final episode of Freethinkers, we spoke to Kenny and Bryan about the project. The result was a conversation that’s sure to inspire any would-be creative maverick or iconoclast.

I guess my first question is the vaguest, which is: What did you set out to do with this project? What was the goal?

Bryan: I think that our goal was that we wanted to create something that felt authentic and not just hype, you know? We’re always sort of striving, and probably a lot of the reason why Kenny and I even have become friends is that we have that same philosophy of living one’s truth and sort of doing things that compel you and for the right reasons and not necessarily just for fame and fortune or notoriety or whatever.

That’s sort of how it came together. The idea of that and specific characters in our world. When we go to New York, the first place we go to is Abraço Coffee — which is featured in episode one. We love Jamie, he’s that really special kind of person that we dubbed a “free thinker” because he would be doing what he’s doing with success or without it; with notoriety or no notoriety.