The company that once trotted out the slogan “think outside the bun” is now boasting that it’s thinking outside the cage when it comes to a certain ingredient. Fast food chain Taco Bell has proclaimed that all of their U.S. outlets will be using cage-free eggs by December 31, 2016.
The change has been in the works for a while — and every other major fast food restaurant has already set their date for a cage-free crossover — so this development isn’t too much of a shocker. What is raising eyebrows is the ambitious turnaround time. If Taco Bell is successful in hitting their target date, they’ll beat their rivals to the egg switch finish line. Burger King projected in 2012 that their switch will happen within five years, while McDonalds is eyeing 2025 as the year the change is made.
As you might imagine, Taco Bell CEO Brian Niccol had something to say about his company’s new approach to the collection of white food orbs:
Implementing this change at record pace underscores that we are always listening and responding to our customers, while doing what is right for our business.
Chickens did not respond to our request for a comment on Taco Bell’s shifting egg philosophy. If anything changes on that, we’ll let you know.