Pepe Hermosillo has a saying: “Do things the right way or not all.” As Casa Noble’s Founder and Maestro Tequilero, that saying is honored through every step of the tequila-making process. “There are a few different ways distillers are cooking their agave nowadays – many looking to cut corners to save money and create higher yields,” says Hermosillo.
Hermosillo is dedicated to evolving Casa Noble as a reputable, high-end spirit that goes beyond industry standards to celebrate the unique flavor of blue agave. He also doesn’t really care how long this process takes. He’s shown ridiculous levels of patience in making his small-batch tequila and he isn’t going to speed up the process any time soon. That’s just not how he rolls.
Recently, he answered a few questions for us about his history in distilling, the unique processes he uses to make his tequila and why he does pretty much everything completely different from the rest of the tequila industry.