Craft Breweries Are Sending Peyton Manning Beer So He’ll Stop Drinking Budweiser

02.10.16 9 months ago • 4 Comments
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As you’ve probably already seen, Denver Broncos quarterback (for now) Peyton Manning pulled a solid NASCAR impersonation after Super Bowl 50 by mentioning a corporate product, Budweiser, by name.

“I’ll take some time to reflect. I’ve got a couple of priorities first. I want to go kiss my wife and my kids. I want to go hug my family. I’m going to drink a lot of Budweiser tonight, Tracy, I promise you that,” Manning told CBS reporter Tracy Wolfson when asked about his possible retirement.

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The whole thing screamed of laughably blatant product placement, but according to Budweiser, Manning didn’t receive a dime for giving the beer a shout-out:

Manning and the Broncos did, however, get free beer from Bud. Per, Anheuser-Busch sent 50 cases of Bud, or 1,200 bottles, to a Broncos afterparty. In response, Manning is now getting a bunch of craft beer from the Brewers Association, which would rather not see Manning down a cold “macro-brew”:

So, the Brewers Association (publishers of put together a care package for the talented quarterback in hopes of helping him find another post-game refreshment. Since Peyton happens to play in one of the most beer-centric states in the nation, we made sure to include a good number of beers that were local to Colorado in addition to a few other classic and approachable options from around the country.

Additionally, the Indianapolis Star notes “Left Hand Brewing Co. in Colorado is offering Peyton Manning — and anyone else there — a free pint of beer in exchange for an empty bottle or can of Budweiser from 11 a.m. and 9 p.m. Tuesday. Company spokeswoman Emily Armstrong said: ‘We believe that our quarterback in Colorado deserves better and this craft brew is for you.'”

Manning, however, owns some shares in Anheuser-Busch wholesalers, so it’s quite unlikely he’ll be taking up any free craft beer anytime soon.

(Via CBS Sports)

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