Warner Bros.‘ game-changing decision to release its entire 2021 film slate on HBO Max is causing all kinds of mixed emotions over the troubled future of movie theaters and the excitement of being able to see blockbusters from the safety of your couch during the pandemic. However, there’s one group of movie fans that’s feeling left out in the cold: Roku users. While HBO Max recently struck a deal to stream on Amazon Fire TV devices, it has yet to come to an agreement with Roku, which means the app is currently unavailable for millions of users. (Well, technically, there is a workaround to stream HBO Max on a Roku device, but it won’t work for everybody.)
So with the Warner Bros. news out in the open, Roku users took to Twitter to voice their feelings on missing out on the party:
PLEASE, FOR THE LOVE OF GOD, PUT HBO MAX ON THE FUCKING ROKU. pic.twitter.com/IVDdumQqcp
— Jamie Jirak (@JamieCinematics) December 3, 2020
https://twitter.com/MilesKlee/status/1334584717853638658
https://twitter.com/jacob_posts/status/1334575132585697281
Thoughts and prayers to all the Roku people out there
— Charles PM (@CharlesPulliam) December 3, 2020
While some Roku users are feeling left out, there are others who feel this latest news will be the final catalyst for HBO and Roku to come to an agreement. And while some feel that having Warner Bros. entire 2021 film slate gives HBO an advantage, Roku is still holding access to millions of streaming users that HBO Max is going to need with this new release strategy. So, it’ll be very interesting to see how the situation unfolds, and whether it can be done before Wonder Woman 1984 hits HBO Max on December 25.
is this finally gonna make roku and hbo max kiss 👉👈🥺
— danielle weisberg for hire (@danielleweisber) December 3, 2020
Soooo HBO Max and Roku *have* to agree to a deal soon right? And by soon, maybe, immediately? pic.twitter.com/tVxErxFBPx
— Matt Hambidge (@MattHambidge) December 3, 2020
Roku execs seeing Warner Bros. is debuting their entire 2021 slate on HBOMax+theaters. pic.twitter.com/4QhhLQvcXw
— Rebecca Pahle (@RebeccaPahle) December 3, 2020
While most reactions centered on a (hopefully) pending HBO Max/Roku deal in light of Warner shifting its release strategy to streaming, The Atlantic‘s David Sims tweeted this dark, philosophical musing: “What if theaters are murdered just because Warners forgot to make a deal with Roku and Amazon before launching HBO Max?” Granted, the pandemic is a major factor here, but wow, that’s something to chew on while we all wait to stream The Suicide Squad in our pajama pants.