Hoodie Melo became an internet sensation this summer as videos of Carmelo Anthony working out in various hoodies popped up all over social media. Those workout videos, obviously carefully edited to show the best clips of him getting buckets, had people talking about Hoodie Melo being even better than Olympic Melo.
The folks at NBA 2K even went so far to give Hoodie Melo a 98 overall rating, far higher than his actual rating. Many wondered why Jordan Brand, Carmelo Anthony’s sneaker and apparel sponsor, had yet to capitalize on this budding viral sensation with some product. It seemed like, forgive the bad pun here, a slam dunk for Jordan to make Melo branded hooded sweatshirts.
Finally, on Thursday, Jordan Brand made it happen ahead of Anthony’s debut with the Thunder against his old team, the New York Knicks. The Thunder handed the sweatshirts, that read “HOODIE SZN” in the same font and spacing as the classic Jordan shoe box, out to some fans on the street prior to the game, as well as those draping the arena in the giveaway shirts (unfortunately, the hoodies aren’t the night’s giveaway).
That's all, folks! #HoodieMelo pic.twitter.com/TNGLpXsspm
— OKC THUNDER (@okcthunder) October 19, 2017
T-shirting the arena! It’s hoodie season. #hoodiemelo pic.twitter.com/pQzOCio1up
— OKC THUNDER (@okcthunder) October 19, 2017
However, for those that want to cop their official Hoodie SZN sweatshirt, Nike is making them available publicly on Nike.com at 7 p.m. ET, per ESPN’s Nick DePaula.
Jordan Brand is launching an official "Hoodie Melo" sweatshirt today at 7 PM EST on https://t.co/BuywQO883n before @CarmeloAnthony's OKC season debut.
The "Hoodie SZN" font is inspired by a classic Air Jordan box font. Feel free to cut the sleeves off on your own. pic.twitter.com/ydtcD0j2tQ
— Nick DePaula (@NickDePaula) October 19, 2017
As for Carmelo, don’t have any concerns that moving to a warmer weather climate will deter him from rocking hoodies regularly. As he told Marc Stein, there are lightweight hoodies.
Asked @carmeloanthony if he's worried about the heat in this part of the world cutting into Hoodie Melo season. Answer: "There's thin ones."
— Marc Stein (@TheSteinLine) October 19, 2017