Nike finally released their Off-White “The Ten” collaborations to the public on Monday through the SNKRS app. The releases were staggered every 30 minutes, with the concept being everyone would theoretically have a legitimate chance at each release.
All 10 sneakers were on a limited release, which meant the vast majority of those trying to cop a pair were going to get shut down. As with any online sneaker release, those with bots set up to beat the clock in seconds had a tremendous advantage and those looking to hit the jackpot on landing a pair had very, very low odds with such high demand for the sneakers.
Making matters worse were the constant error messages and apparent issues the app had with processing all the order attempts. Most anyone that tried to land a pair found themselves met with multiple error messages and prompts to enter information that was already stored in their phone or on their computer — me, personally, I was asked to re-enter my password after my TouchID somehow got denied as incorrect, which is fairly funny considering it’s a thumbprint.
The angry mob of spurned sneakerheads took to Twitter to voice their frustrations with Nike about the app’s failures, including some celebrities that couldn’t get their hands on a pair. For example, Danielle Fishel (you know her as Topanga from Boy Meets World) expressed the feelings of most everyone towards the SNKRS app after failing to land a pair of the Off-White Jordan 1’s.
SNKRS is TRRBL
— Danielle Fishel Karp (@daniellefishel) November 20, 2017
Fishel wasn’t alone. Shannon Sharpe took to Twitter looking to make a deal for the Vapor Max and Air Max releases in a size 13 after failing to get either.
Who got the Nike off white vapor max and air max size 13 and want to make a deal?
— shannon sharpe (@ShannonSharpe) November 20, 2017
That should make the thousands of others that found themselves constantly failing to land a single pair on Monday feel a little better about things, but not as much as getting to buy a pair would have. The throngs of angry sneakerheads became a Twitter moment after the Off-White release as tons posted about their many failures.
Opening the SNKRS app every 30 min like pic.twitter.com/iEQiJ8gxCO
— shellz (@shellhathnofury) November 20, 2017
https://twitter.com/russbengtson/status/932692921371029504
When i actually thought i had a chance at the Nike x Off White collab on the SNKRS app pic.twitter.com/AzoB7jlxmR
— Hi-Rez The Rapper (@HiRezTheRapper) November 20, 2017
Let's see how the SNKRS app is doing on this Off White launch pic.twitter.com/w2h9rgO1is
— CJ Fogler account may or may not be notable (@cjzero) November 20, 2017
My day in the SNKRS app trying to get these @OffWht The Ten’s pic.twitter.com/1BaULxQN81
— Justin Taylor (@TheSmarmyBum) November 20, 2017
https://twitter.com/djsourmilk/status/932705459756134401
The amount of L’s I took this morning on the SNKRS App hurts my heart… pic.twitter.com/zooHKwAHWm
— Zarek Valentin (@ZarekValentin) November 20, 2017
every time i placed an order on Nike SNKRS today pic.twitter.com/0waqzmp0Xd
— dj breemz (@FreshlyBreemed) November 20, 2017
How many L's have I taken on SNKRS this early afternoon?? pic.twitter.com/wsKiHoRvtv
— Mute Please (@23_Hundred) November 20, 2017
Me on the #SNKRS app today. Twice in a week, @nike… pic.twitter.com/gz8NOwtWkd
— Jeremy Shure (@JeremyShure) November 20, 2017
This how @nikestore @Nike #SNKRS app got a lot of us feeling right now! pic.twitter.com/9gyF8nfmW0
— duane perkins jr. (@dp_roc79) November 20, 2017
https://twitter.com/JesusQ522/status/932721006002786304
https://twitter.com/solano_silver/status/932721523109933057
I was “In line” TWICE and I got nada 🙃 #SNKRS pic.twitter.com/NQYXOY3mxh
— Saúl Rocha (@saulrochaa) November 20, 2017