On May 6, Combs will present 3AM, his first new scent in six years, with a high-profile appearance at Macy’s in Herald Square. The fresh, citrusy juice is safe enough appeal to a broad audience, and Combs certainly has a powerful brand behind him. The exclusive promo video features Combs and his girlfriend, Cassie Ventura—both of whom pushed the envelope in a provocative new direction.
Video: Diddy & Cassie Release A Provocative Commercial For 3 AM Cologne
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