Esteemed sandwich chain Jimmy John’s took a break from firing Kanye-inspired shots at Subway today to announce via Twitter that on April 21st, they’ll be hosting Dollar Sub Day. You heard us. Dollar. Sub. Day. The store is holding this magnanimously important celebration in honor of Customer Appreciation Day. Short of having former WWE/UFC champion (and Jimmy John’s-sponsored athlete) Brock Lesnar show up in funny clothes at every location, we can’t imagine a much better way to thank customers for their service. We’ve yet to see how industry rivals Subway and Jersey Mike’s will be celebrating this most esteemed holiday, but unless they start handing out free full pepperoni rolls, it’s hard to imagine them topping this.
A perusal of Jimmy John’s website will reveal that Subs #1-6 and Slims #1-6 will be the sandwiches available at the discounted price on the 21st. The promotion will run from 11 AM until 3 PM, and we figure there’s a good chance it’ll take all four hours just to wait in line. People do crazy things for food. That said, you should definitely still show up. Because, well, it’s dollar sandwiches. You can’t say no to dollar sandwiches. Well, you could if you really wanted, but that would be your loss.
$1 subs at Jimmy John's from 11:00am-3:00pm on April 21st, RT to save a life. 😋 #JJDollarSubDay
— Jimmy John’s (@jimmyjohns) April 18, 2016
