Lay’s Is Bringing Popular International Flavors To The U.S.

Lay’s potato chips wants your taste buds to have a bite of the world. The potato chip magnate announced it will be launching four distinct international flavors — based on local delicacies found outside of The United States — for consumption starting July 25. And with more and more people becoming more adventurous (when it comes to food, at least), this might just be the entree some people need into trotting the globe.

Lay’s has had success in the past with trying new flavors and they’re looking to capitalize on this craze. Consumers will soon be able to munch on Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala.

Jeannie Cho, vice president of marketing for Frito-Lay, said that the release of these new flavors is tied to the Summer Olympics and the brand hopes that tasting these flavors will excite Americans about seeing the world (even if they can’t just buy a ticket and board a plane to visit a far-flung locale):

“This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world. While most of us can’t just hop on a plane, all of us can travel through our taste buds. The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes.”

Prizes? That’s right. Cho’s right about most people not being able to just drop everything and see everything this spinning space globe has to offer, but the company’s making it a little easier for fried potato lovers to get into the traveling spirit. Each bag of chips will be marked with a special code, which consumers can enter on Lay’s website to earn”miles” and “stamps,” which they can then turn into travel equipment, actual trips, and other “travel-themed prizes.”

Here’s hoping this new promotion helps make even more international flavors readily available for the public. A good bag of borscht-flavored chips would hit the spot right about now, da?

(Via Lay’s Twitter & PR Newswire)