Cereal lovers of the world rejoice! It’s-a me, Mario, here to tell you about my new cereal.
No, just kidding, I’m not a lovable scamp-cum-hero who gets into wacky adventures, drives go-karts like a professional racer, and regularly interrupts plans for Bowser’s dream wedding. But never fear, the news is still good: Kellogg’s and Nintendo announced today that a Super Mario Cereal will hit the shelves on Dec. 11 in order to celebrate the release of Super Mario Odyssey, which is, as of now, Amazon’s best-selling video game of 2017.
Isn’t that just (Princess) peach-y?
We can cerealously confirm that Kellogg’s Super Mario Cereal will be hitting store shelves on Dec. 11th! https://t.co/bYlPaVjvFc pic.twitter.com/cbqCLeUulg
— Nintendo of America (@NintendoAmerica) November 30, 2017
For everyone from regular ol’ cereal enthusiasts to special edition cereal collectors — which is a very real phenomenon — the news is exciting, of course. But even fans who aren’t geeking out over the news should think of picking up a box. Why? The new Super Mario Cereal is also an Amiibo, which means you can tap the box and receive coins or a gold heart in the new Super Mario Odyssey game.
I would assume, from anecdotal experience, that a venn diagram of kids’ cereal lovers and Mario enthusiasts would be more like just one circle. Because, honestly, there’s nothing better than a nice bowl of Cinnamon Toast Crunch to enjoy in between rounds of Mario Kart battles and now, with the latest addition to the Mario family, in between collecting power moons.
And if Twitter is any indication, people are excited, to say the least, further strengthening my Mario-fans-love-kids’-cereal theory.
If you think for one second I’d buy cereal just because it’s got Mario on the box and has amiibo functionality, you’re right.
— D-Hay (@DHawkesHay) November 30, 2017
https://twitter.com/AWBrawler/status/936252722831155200
Took you forever Nintendo! 😜
— TriForce GameMaster (@EMP_TriForce_GM) November 30, 2017
I'm currently on the phone with Kellogg's customer service trying to find out if Super Mario Cereal will be sold in Canada. True story.
— Patrick O'Rourke (@Patrick_ORourke) November 30, 2017
Poll: Do you need to pick up a delicious box of Super Mario Cereal in order to have a complete amiibo collection?
— Amiibo News (@AmiiboNews) November 29, 2017
But sorry, U.K. According to Kellogg’s, you’ll have to wait. Bummer, old chaps.
We can confirm this product is being released in the US but not currently in the UK. We will pass your feedback on! Thanks.
— Kellogg's UK & IRE (@KelloggsUKI) November 29, 2017
Seems like Australia is out of luck, too, though that hasn’t stopped one person from trying to change that. After all, in order to make the world a better place, you need to be the change, right? …Guys, right?
https://twitter.com/segtendo94/status/936228640248889344
For those on the prowl, make sure you have your Koopa shells ready, in case you have to take out any other enterprising Mario fans in the cereal aisle.
