Ronda Rousey Is Trademarking Her ‘Do Nothing B*tch’ Catchphrase

Ronda Rousey is quickly checking off all the boxes a person needs to check off to become a bona fide superstar. Soaring popularity that’s off the charts? Check. Porn parody in her honor? Check. And now she’s got an LLC in her name that’s trademarking everything about her, including “Do Nothing B*tch,” which has become her “catchphrase.”

Via ESPN:

Earlier this month, Rousey, the UFC female bantamweight champion, filed for a trademark to “Do Nothing B—-.” She also filed to trademark the shortened version of that phrase, “DNB.”

[…]

The company has filed for three trademarks to the phrase “Armbarnation,” nine trademarks to “Rowdy Ronda Rousey” and two more for her name with the intent to use it on apparel.

The whole “Do Nothing B*tch” thing resonated with a lot of her fans, who agree that today’s society encourages unhealthy stereotypes of beauty. Of course, she expresses this in standard brash Ronda Rousey fashion.

“I have this one term for the kind of woman that my mother raised me to not be. And I call it ‘Do Nothing B*tch.’ Or I call it a DNB a lot of the time. The kind of chick that just tries to be pretty and be taken care of by somebody else. That’s why I think it’s hilarious when people say my body looks masculine or something like that.

“I’m just like listen, just because my body was developed for a purpose other than f*cking millionaires doesn’t mean it’s masculine. I think it’s femininely badass as f*ck. Because there’s not a single muscle on my body that isn’t for a purpose. Because I’m not a Do Nothing B*tch.”

After Rousey spoke those words on a UFC Embedded video blog leading up to her fight with Bethe Correia, she started raising money for charity by selling a couple of DNB shirts. The results were surprising…

So that should give you a little insight into why Team Rousey just trademarked the expression. Ronda Rousey is now a business, and business is good.

(via ESPN)