https://youtu.be/T3N1JpqpnQU
Product placements are nothing new, but it seems lately there’s been a string of ridiculous corporate tie-ins that make moviegoers scratch their heads. 20th Century Fox thought it would be beneficial to team up with Coldwell Banker to promote the latest installment in the X-Men franchise, X-Men: Apocalypse. Because when X-Men fans see Mystique, Magneto, and the rest of the crew, they think to themselves, “Wow, I bet the market is doing really well, I should give Coldwell Banker a call to see how much I can sell my house for!”
Even though the corporate tie-in is a little baffling and promotion of the film has been questionable at best, the Coldwell Banker/ X-Men spots are actually pretty damn great in a weird sort of way. Coldwell Banker released a parody of their “Home of the Week” ads featuring the X-Mansion, complete with details of the “built-in mahogany bookshelves” and the 2 dozen bedrooms that have “plenty of space for even the largest family or a boarding school for gifted children.” They also mention the house’s underground lab and its private underground jet hanger, but when was the last time the kitchen was remodeled?
https://www.youtube.com/watch?v=lV6Kh6MXtS4
Clearly, 20th Century Fox is going for a slightly older demographic when it comes to marketing X-Men: Apocalypse, so are we going to see Professor X using Fiber One in the next film?
(Via Screen Crush)
