The music, drinks, and shared passion for creativity were flowing this weekend as UPROXX Studios and Hennessy hosted The Sound + Vision Awards, a first-of-its-kind awards show honoring the artists driving music culture forward.
Taking place at will.i.am’s FYI Campus, the event was packed with celebrity guests and music tastemakers — gathered together to celebrate the behind-the-scenes visionaries who drive music culture through music video direction, stage choreography, merch design, and so much more.
We’re talking Tino Schaedler, the creative director behind Travis Scott and SAULT’s futuristic on-stage designs; Adrian Martinez, the go-to campaign collaborator of Peso Pluma and Bad Bunny; Sean Kusanagi, the mind behind ODESZA’s stage show; Tyler, the Creator’s Camp Flog Gnaw team; and Eric Haze, the artist imagining music culture’s most recognizable logos.
To kick off the event, UPROXX threw a pre-show party fueled by bespoke Hennessy cocktails, eclectic bites crafted by culinary design studio AnanasAnanas, caviar bumps, and stunning floral ice sculptures. Guests mingled while enjoying musical performances from Isaiah Collier and J. Rocc before comedian and host Reggie Watts opened the show, setting the stage for an electrifying celebration filled with surprise appearances and some inspiring storytelling that all shined a light on the often unsung creative heroes in the world of music. LL Cool J stopped by to hand out a Lifetime Achievement award to Haze while ODESZA’s live show lead, Sean Kusanagi, gushed about the privilege of getting to make art that moves people.
Dive deeper into the nominees and honorees by visiting UPROXX’s Sound + Vision platform, and stay tuned for more looks from the inaugural show.
