For the past two years Colin Kaepernick has been one of the most talked about athletes in the world despite not having a contract with an NFL team. Kaepernick last stepped foot on an NFL field on Jan. 1, 2017, and has since found himself jobless due to his status as the player that popularized protesting racial inequality and police brutality by kneeling prior to games during the national anthem.
Those protests, that have since been misrepresented as “anthem protests,” have been made into a major political topic of conversation, with Donald Trump and the current administration attacking Kaepernick and other athletes, as well as the league, over the protests. Even without being on a team, Kaepernick has remained at the forefront of the conversation and his collusion case against the NFL is set to head to trial later this year.
Through this, Nike has been waiting, patiently, to reveal Kaepernick as the face of their newest “Just Do It” campaign. On Monday, that happened, with a powerful image of Kaepernick and the caption “Believe in something. Even if it means sacrificing everything.”
It’s quite the statement and as ESPN’s Darren Rovell notes, Nike has had Kaepernick on the payroll waiting for the right time to debut him, and felt the 30th anniversary of their famous campaign was the right fit.
According to CBS Sports’ Jason La Canfora, there will be apparel and a sneaker coming with Kaepernick’s new campaign.
Kaepernick’s deal with Nike will reportedly extend his current deal that was set to expire, and will include Nike contributions to the Know Your Rights Camp that Kaepernick has been running that speaks to youth about various topics including how to interact with law enforcement.