Darren Rovell’s #Brand Gets A Boost With Northwestern’s Football Play Cards

Today’s early round of college football games are a little short on noteworthy highlights but, hey, look – it’s Darren Rovell!

The Northwestern Wildcats took on the Duke Blue Devils on Saturday afternoon and brought with them various visual play cards that helped their players identify which plays to run. One of those plays was identified the face of Rovell, who attended the university. Joined alongside him are fellow media powerhouses Rachel Nichols and Michael Wilbon, who both are Northwestern grads as well, and…the Chicago Bulls logo?

Regardless, we only care about Rovell, because we know how much this will mean to him and his #brand. In fact, every time Northwestern runs this play, Rovell adds .00025 cents to his total net worth. Cha-ching!

https://twitter.com/darrenrovell/status/208520678331256834