At this point in time, FOX Sports’ entire strategy revolves around hot takes in the form of performance art. For the most part, that manifests in the form of silly opinions about LeBron James and the Dallas Cowboys, but this time around, there appears to be actual beef between FS1 personalities and it revolves around Colin Kaepernick.
An on-air segment from Skip Bayless and Pro Football Hall of Famer Shannon Sharpe discussed Kaepernick from an interesting point of view.
"Most white people deep down know [Colin Kaepernick] is right…" – @RealSkipBayless via @undisputed pic.twitter.com/5KsmnlMggt
— FOX Sports (@FOXSports) August 1, 2017
From there, FS1’s Clay Travis hopped on Twitter and accused the duo of “spouting left wing lies” with regard to Kaepernick.
Facts matter @realskipbayless & @shannonsharpe and you guys look dumb supporting Kaepernick's protest and spouting left wing lies.
— Clay Travis (@ClayTravis) August 1, 2017
In short order, Sharpe responded in (very) pointed fashion, indicating that he doesn’t know Travis, wants to keep his job and, most importantly, that he doesn’t “f*ck with” his colleague.
Clay, you don't know me and I don't you. I just know ,I don't F*** with you. Don't make me lose my job. Enjoy your day. https://t.co/jAkWc59mkc
— shannon sharpe (@ShannonSharpe) August 1, 2017
This isn’t the first time that an on-air personality at the same network went back at Travis for a silly take but Sharpe certainly did not hold back in his feelings. Sharpe has earned a bit more respect than some of his on-air partners thanks to his on-field work and more measured analysis in some areas and, well, Travis has not. Still, it is always a little bit alarming when employees under the same umbrella interact in this fashion in a public forum.
Unsurprisingly, Travis did not relent at this point, saying Sharpe would get “dunked on” and that he would immediately improve the show’s IQ if he arrived as a guest host.
You wouldn't lose your job. You'd just get dunked on like Scottie Pippen dunked on Patrick Ewing back in the day. https://t.co/PgYxFtdHN5
— Clay Travis (@ClayTravis) August 1, 2017
Look @ShannonSharpe & @realskipbayless I'm happy to come on your show any day, share facts & quadruple average show IQ. Just tell me when.
— Clay Travis (@ClayTravis) August 1, 2017
There are, as usual, no winners here but Sharpe’s decision to tap out of the conversation was the smartest move executed on either side. Now, we’ll see if the beef is good for ratings over at FS1.