WHOPPER WHOPPER WHOPPER WHOPPER WHOPPER.
If that’s not ringing any bells, you have not been watching the NFL playoffs. It’s the one time a year people actually watch live TV, which means it’s the one time a year people are subjected to commercials. The new “Fish McBites” — an annoying and annoyingly catchy earworm that you’ll be humming on your death bed — is a jingle for Burger King in which a singer repeats the word “Whopper” approximately 47 times before informing viewers that at BK, you can have it your way. YOU RULE. (Yes, there’s a Genius page.)
The song is part of a larger campaign that Burger King spent $400 million on, “$150 million on advertising and digital channels, and $250 million on technology and physical restaurant upgrades,” according to QSR magazine. In a a statement, Tom O’Keefe, the CEO of advertising agency OKRP, said, “Let’s face it, the song is irresistible, whether or not you remember the old jingle — we’re hoping it’ll be the earworm you can’t shake off.”
Keep Taylor Swift out of it, buddy.
In one way, the Burger King ad is a success: people are talking about it. In another way, though, those same people are being slowly driven insane.
Burger King’s marketing team, coming up with the Whopper song: pic.twitter.com/Cg3xva7UVN
— Jenna Anderson ✨ (@heyitsjennalynn) January 15, 2023
WHOPPER WHOPPER WHOPPER WHOPPER pic.twitter.com/QI4b9nWQT4
— Ethan Bock (@ethanbock_) January 15, 2023
Raise your hand if you’ve been personally victimized by that Burger King Whopper commercial ✋
— Syd (@syd_the_catfish) January 13, 2023
Just caught myself saying “whopper whopper whopper whopper” for the third time today, send help
— Mina Kimes (@minakimes) January 12, 2023
Me: watching some playoff football
My brain: WHOPPER WHOPPER WHOPPER WHOPPER JUNIOR DOUBLE TRIPLE WHOPPER
— Sam Jeske (@Sam_Jeske) January 17, 2023
I am starting a movement to boycott Burger King until they take the Whopper commercial off the air
— Kendra Middleton (@KenniMiddleton) January 4, 2023
*Rihanna descends from the sky*
*lands on Super Bowl halftime stage*
*grabs mic, looks into the camera*
“whopper whopper whopper whopper”
— Danny Heifetz (@Danny_Heifetz) January 23, 2023
https://twitter.com/JonJonHarvick/status/1615198385060847617
WHOPPER WHOOPER WHOPPER WHOPPER WHOPPER SINGLE DOUBLE TRIPLE WHOPPER pic.twitter.com/a18Dh3tpXT
— G Love (@TokenBK1) January 19, 2023
Burger King writing the Whopper song pic.twitter.com/gcestvf8z2
— Chileconesteban (@ChileConEsteban) January 22, 2023
— boogs (@abolitionboogs) January 12, 2023
All of my brain cells when the whopper song pops up on TV pic.twitter.com/XyX0yLwdYS
— Dutch Meyer, College Baseball rules analyst (@Dutchmeyer1873) January 21, 2023
the urge to sing the burger king advert song whenever it pops up on stream vs my brain cells pic.twitter.com/HXGoFMCI8e
— sean @ wagie hell (@Haurmeya) January 17, 2023
The jazz version is nice, though.
Joey Harrington performing a jazz version of the Burger King song is why I’ll never quit this app https://t.co/jw75wRWqAH
— Mina Kimes (@minakimes) January 20, 2023
As is the Daft Punk remix.
https://twitter.com/Fitch_Drew/status/1617611593877159936
It’s unclear who sings the song, but it’s not Sam Richardson.
That is not me singing that Burger King commercial. Thank you.
— Sam Richardson (@SamRichardson) January 5, 2023
You know what the worst part of all this is? I’m suddenly craving an Impossible WHOPPER WHOPPER WHOPPER. Don Draper would be proud.
