Underground internet stars/TV hosts Rhett and Link made internet stars/respected musicians the Gregory Brothers have applied their Auto-tune magic to the commercial, and I’m guessing the turnaround was a little bit longer than usual because they got the kids from the “Kids react to _____” videos to sing the chorus. So, to recap: this is a video produced by internet stars and starring a second group of internet stars based on a video created by a third group of internet stars that itself created a new internet star.
I like it better when TV news has nothing to do with the internet.