We’ve seen the phenomenal Nike ads, wonderful ESPN commercials, incredible Beats by Dre feature, and even the humorous Cristal Cerveza spots warning the rest of the world to beware the Chilean men’s national soccer team. But perhaps the best 2014 FIFA World Cup ad of them all came from a company that had very little concern with the soccer in Brazil, as much as it has a stake in making sure that all of the fans that made the journey kept their spirit sticks wrapped up to limit the number of babies named Ronaldo born 9 months from now.
Durex’s #DontFakeIt ad hilariously lampoons the stereotype of flopping soccer players while promoting the cheeky innuendo that we’ve come to expect from the condom company. And not only is Durex making us laugh, but the company is also dropping some World Cup sex statistics on us, too.
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For the #DontFakeIt campaign, Durex surveyed 2,000 men – hopefully including ol’ wing man up there – for the sake of better understanding how a massive, month-long global sporting event like the World Cup affects the way that dudes think about getting freaky. As it turns out, sex is still more popular than soccer, but it’s actually a lot closer than you’d think.
According to a recent study commissioned by condom giants Durex, a shocking 40% of men said that they would turn down sex in order to watch soccer. The top excuses provided by men included ‘I’ve got a bad back’ or ‘I’m too tired’, with ‘I’ve got a headache’ and ‘I’ve been working late’ rounding out the top five. (Via the Sun)
Next on the list of excuses was my personal favorite: “Damn baby, you bitin’ it.”
As a spokesperson for Durex explains, “There is a well-worn stereotype of women making excuses to avoid sex but it seems that when the football is on, the tables are turned.”
Indeed they are. The study also revealed that over one quarter of men have thought about soccer while being intimate with their partner and a whopping 42% admit to wanting to get sex over with quickly, so that they can get back to watching the game.
However, don’t despair, ladies! More than a third (37%) say they would accept their partner’s offer of sex – if they could still have the TV on to keep an eye on the pitch-side action at the same time.
Sure, some guys might be thinking about soccer during sex, but only because it helps them prolong their orgasms so they don’t have to be laughed at again. Also, you ever hold two soccer balls up to your chest? Looks like Kelly Brook. So there’s plenty of sexuality to be found in soccer if you’re willing to get creative. As for the ladies that are feeling neglected through July 13, well, they can probably just find a soccer player when the World Cup is over, because those guys are like really good-looking rabbits.