Ronda Rousey’s comeback officially has a catch phrase, and it doesn’t hold back any feelings or censorship. According to ESPN’s Darren Rovell, Rousey has “filed for five trademarks” to “FTA,” which, without holding back, means “F*ck Them All.”
This wouldn’t be the first time Rousey has filed to trademark a phrase, let alone one with an expletive in it. Recall last year, per Rovell, that Rousey filed to trademark “Do Nothing B*tch,” which was her big catchphrase at the time. (So big, in fact, Beyoncé got in on that action.) For that matter, trademarking catch phrases is nothing new. Washington quarterback Kirk Cousins filed in December to make “You like that” official.
Of course, most catch phrases aren’t so vulgar in nature. But that’s Rousey for you. And with Rousey looking to make a triumphant return after losing to Holly Holm last year, there’s no other statement more clear. It’s fitting too, in a way, since Rousey claims to have hit the lowest of lows following that loss. In an interview with Ellen DeGeneres, Rousey said she contemplated suicide. Now, Rousey’s story is about being built back up.
The rematch between Rousey and Holm is slated to take place later this year and Rousey is already training again (in between her numerous other obligations to movies, TV appearances and the like). Suffice to say Rousey will enter this rematch with a different attitude than before—one more focused on her vs. the world. Now it’s a question of whether the results will differ as well.
(Via Darren Rovell)