Unlike the Super Bowl, it seems not too many brands step their ad game up and come with new, unique commercials for the Big Dance. Thankfully, Dove Men + Care came correct. As I’m sure you’ve all seen their “Journey to Comfort” spots throughout the first two wees of the tourney starring Magic Johnson, Bobby Hurley and John Thompson III, check out some behind the scenes footage from all three shoots below.
In addition to the videos, Dove Men + Care has set up a Twitter handle, @DoveMenCare, where you can win daily prizes, as well as the Trivia Time-Out game for a chance to win NCAA gear, tickets to the 2012 Final Four or attend an Lakers game with Magic himself.
For more information on the Dove Men + Care, visit www.dovemencare.com.
No purchase necessary. Void where prohibited by law. Dove provided a product or sample for this review and giveaway.
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