With his myriad number of entertainment projects and investments off the court, LeBron James is the living embodiment of Jay-Z’s infamous line, “I’m not a businessman, I’m a business, man.” James is raking in the big bucks via numerous business deals he’s made, and now his investment in the restaurant chain Blaze Pizza is paying off in a big way.
According to a report from Forbes, Blaze Pizza, which James financially backed when the company was in their early days, has become the fastest growing restaurant chain in the history of the United States.
Here’s more details on Blaze Pizza’s growth from Forbes:
Blaze opens its 200th restaurant today in Mentor, Ohio. Going from two to 200 franchises in four years is the fastest start in the history of the U.S. food service business, the industry consultancy Technomic confirms.
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One of the world’s most famous and marketable athletes has been along for the ride from almost Day 1. Today, LeBron James is all-in on Blaze as an investor, franchisee and paid endorser of the company. “LeBron helps us punch in terms of our brand awareness well above our weight,” says Blaze Pizza CEO Jim Mizes. Witness a recent Harris Poll where Blaze finished second among the best pizza chain brands, behind Papa John’s and ahead of Pizza Hut, which has more than 7,000 locations in the U.S.
James reacted to the news from Forbes with a plethora of emojis on Twitter.
🍕💯💪🏾🔥🔥🔥🔥🔥🔥🔥 https://t.co/ulAjrOy9iT
— LeBron James (@KingJames) July 12, 2017
James clearly knows how to be a winner on and off the court.
