Joel Embiid is fully embracing “The Process,” and that might extend to the marketing world. On Thursday afternoon, the official NBA Store released this tweet, highlighting an Embiid-themed shirt that prominently donned the nickname.
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥https://t.co/hucCBQzOte pic.twitter.com/zpsQjyQFpD
— NBA Store (@NBASTORE) November 17, 2016
Shortly after, the enterprising folks at Crossing Broad looked in to whether Embiid has trademarked the moniker and, well, it looks like he has done just that. First and foremost, Embiid’s representation at CAA has filed for goods and services, including “apparel, namely, shirts, sweatshirts, shorts, sweatpants, hats, flip flops.”
The second reported filing is much more entertaining, however, as it involves Embiid’s well-known affinity for Shirley Temples. The listing is for “Rubber bracelets; Children’s books; Non-alcoholic beverages, namely, pre-bottled Shirley Temple drinks” and it is fair to let your imagination run wild when considering what these Shirley Temple concoctions might look like from a distribution standpoint. Furthermore, Embiid jumping into the publishing game with children’s books could be a fantastic endeavor for all and this entire concept is inspired.
Embiid has dismissed the rumors, at least to some degree, about his Shirley Temple consumption, but this would be a brilliant marketing ploy if he was able to successfully pull it off logistically. More than anything, he seems to be looking forward in an effort to maximize the newfound recognition of his nickname and his rising NBA stardom, and if that means pre-bottled Shirley Temples for all, we should be grateful.
(Via Crossing Broad)
