When it comes to celebrities making foreign endorsements, there might not be anybody as in-demand as Kobe Bryant. The recently retired NBA superstar is a worldwide star and his image could likely help to sell anything, be it a brand of car or the roughest toilet paper in the world.
That’s why it’s no surprise to see Bryant team with Alibaba and Ele.me — “are you hungry” in Chinese according to AdAge — to sell a new food delivery service. Bryant is apparently a big deal in China according to AdAge and this new venture is his opening salvo from retirement:
Mr. Bryant is huge in China – even in retirement, he’s the country’s most famous athlete, according to ESPN’s World Fame 100. Nike has brought him to China many times to train young players and inspire NBA fans. That partly explains his appeal here. Crowds appear whenever he visits; some Chinese companies gave employees time off in April to watch his final game.