LeBron James and his childhood buddy Maverick Carter’s company SpringHill Entertainment is teaming up with New Line Cinema to produce its first feature comedy after acquiring the rights to an Elite Daily video, in which a tall guy pretended he was drafted by the Utah Jazz.
Last year, Connor Toole, a 6-foot-10 humor writer for the millennial-focused website, put on a suit, threw on a Jazz hat, and headed down to the Barclays Center where he successfully persuaded people into believing he was the No. 42 pick for the NBA team during the 2015 NBA Draft. He snapped tons of photos, took a few shots, and he got flashed while partying in Manhattan — Toole even made it on the floor at the Barclays Center.
“Guy Pretends He Got Drafted In The 2015 NBA Draft” has since garnered 5 million views and was nominated for a 2016 Webby Award in Comedy: Individual Short or Episode.
James will be one of the producers of the film and Carter will be one of the executive producers.
This will be James’ entertainment company’s first feature project since signing a long-term deal with Warner Bros last July.