The latest installment of the popular video game series NBA 2K19 will drop early next week with its standard edition, but prior to that, the video game giant will also release a special 20th Anniversary Edition on Friday, September 7 that features LeBron James as its cover star.
On Tuesday, the company released the first teaser promo for the 20th Anniversary Edition via their Instagram page, with LeBron as the featured athlete, along with the tagline “every reign comes to an end.”
But the full-length promo landed on YouTube Wednesday night, and regardless of whether or not you’re eagerly anticipating the coming release, it’s certain to send chills down your spine.
The spot also features rapper Travis Scott, who was tapped to provide the soundtrack music for the special edition. The commercial itself feels more like a Nike ad than anything, complete with the catchy tagline that is chocked full of double meanings.
“Every reign comes to an end” is obviously an allusion to all the hand-wringing about just how long LeBron will be able to maintain his title as the greatest player on the planet, but it’s also hard not to read it as a sneaky dig at the current reigning champion Warriors, who continue to face questions about just how long they’ll be able to keep their current core intact.
Like they do each year, NBA 2K has been gradually releasing their player ratings for the upcoming version over the past month or so, which as expected has prompted all sorts of outrage from the players who feel they’ve been rated unfairly. LeBron, unsurprisingly, came out on top with a 98 rating, followed closely by Kevin Durant at 97. You can see the full player ratings here.
