What Does Basketball Never Stops Mean To You?

Although the phrase “Basketball Never Stops” would have been a cool Nike campaign anytime, it has become a movement during the lockout. Now hear what it means to LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, along with Mike Krzyzewski, Questlove and J.Cole. Let us know what it means to you in the comments below.

What does Basketball Never Stops mean to you?

Follow Aron on Twitter at @the_real_aron.

Follow Dime on Twitter at @DimeMag.

Become a fan of Dime Magazine on Facebook HERE.