Nipsey is going full steam ahead toward Victory Lap, his long-awaited major label debut. In December, Nipsey dropped “Rap N—-s,” a searing trap burner on which Nipsey got on his subpar competition. The song’s triumphant beat worked like a coronation to celebrate his new deal with Atlantic Records that surprised many. Nipsey has been known for his Independent grind and ingenious marketing techniques. Combining his business acumen with the power of a machine could be a great thing for Hussle, who let us get a glimpse into his world with his 10 Rings documentary.
He further laid his game down with “Last Time That I Checc’d,” a collaboration with fellow LA native YG, in which Nipsey reminds young ballers to, “first get the money, then respect/then the power, and the hoes come next.” The two young lions rap intently over the bouncy bassline and high pitched synth that could only mean LA. Nipsey and YG linking is powerful not just because they’re two revered West Coast artists–it’s very likely that their family and elders were mortal enemies back in the day. Seeing them able to put the nonsense aside – but still rep red and blue in the Sergio-directed video – is an inspiring scene that works towards Nipsey’s goal of showing the youth a better way.