Through relentless drive and innovation, Atlanta rapper Future has established himself as a trendsetter for a new era of hip-hop. But he’s not just a musical icon in the making: He’s also become known for his distinctive fashion and, in particular, his signature hats. We teamed up with Bacardi to go behind the scenes of his new hat line and find out what inspires him to keep pushing music and fashion forward. There are no side hustles, Future says—”everything a hustle to me.”
Seems like Future’s vision and work ethic paid off in a major way in 2015. We will see where he takes his career in 2016.