Is Oreo Going The McDonald’s Route With Its Newest Flavor?

It’s an interesting time in the cookie business. An interesting, mysterious time. A Wonder Vault has opened in New York, seemingly introducing passersby to a portal of flavors that they’ve never experienced before. The new Oreo flavor, Filled Cupcake, debuts on Feb. 8 — that’s when everything changes. Kind of. Well, maybe not really.

Yes, Filled Cupcake Oreos, hot on the heels of the Cinnamon Bun, S’mores and Cotton Candy limited edition runs of late 2015. Now the question has to be asked: When is a new Oreo flavor debuting almost every month too much? Are they trying too hard to go viral? Or can we be honest with ourselves and say there will never be enough varieties of sweet creme in the middle of two cookies?

It certainly says something about food in 2016 — when both fast food and in-store brands care deeply about going viral. We reviewed all of the ways that fast food restaurants jockeyed for our business in 2015 — there were black buns, new menu items, and gimmicks galore. Since then, McDonald’s has continued to release splashy news on a weekly basis. Is Oreo doing the same thing? Are they the one time cool kid who’s trying a little too hard?

If you don’t count creme color variations, there have been 50+ Oreo types in the last five years or so. Gone are the days of a simple Double Stuf being all you need for a change of pace. Or are you fine with any hit of sweet, sweet Oreo?

It’s all fine of course. The thing about the ex-cool kid trying to stay relevant is that we all get to benefit. Now we just hope they’ll bring some of the delicious and strange flavors from around the world stateside.

(Via NY Daily News)