There are a lot of celebrity liquor bottles out there. So many that it’s easy to get cynical about the whole thing. Typically, the move stinks of a rich celebrity making an easy grab for more cash. And, sure, that certainly is the case much of the time. But, sometimes a collaboration comes along that we just can’t ignore, tickling the cockles of our dark souls. Patrón’s new tequila is that bottle.
Horror legend Guillermo del Toro has teamed up with tequila giant Patrón for an extra añejo tequila for the ages. Del Toro who hails from Jalisco, Mexico — the home of tequila — wanted his brand of tequila to be more than just a bottle with his name on it. He spent time in Jalisco with the distillers until they arrived at the perfect tequila and then he started on the design of the bottle, packaging, and story. The end result is a haunting bottle that evokes the dark and tormented world del Toro captures in his films.
“Tequila courses through the veins of my native land, Jalisco,” the auteur said. “It represents a communion between spirit and earth, steeped in time and tradition, and a source of pride that roots us and defines us both.”
del Toro continued by stating that he’s always being offered projects like this, but universally turns them down… until now. It was the “adventure” of working on this tequila that tempted him to commit.
The extra añejo tequila rests in a bottle that del Toro designed to look like a ghoulish, skeletal jimadore — the famed harvesters of the blue agave from Jalisco’s plantations. The tequila is a blend of tequilas aged for five or more years in new and old oak barrels. This blended aging gives the tequila a taste of “light honey, nuts, raisins, slight vanilla, and oak” — making for a delicious sip.
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The bottle comes with a carved crystal skull that’s filled with Patron’s one-off orange liqueur. Patrón made the liqueur especially to be paired with the extra añejo tequila. The taste is “distinctly sweet with a taste of citrus, clove, light French toast, and caramel.” With that tequila and orange liqueur, you’re two-thirds your way to an amazing margarita. Throw on Pan’s Labyrinth or Crimson Peak and you have a boozy, scary night ahead of you.
Patrón has only produced a very limited run so you’ll have to hunt this one down. Let us know if you score a bottle!
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