Midsommar didn’t make nearly as much as money as Aladdin or Toy Story 4 or [fill-in-the-blank Disney title], but it was still one of 2019’s more successful summer movies at the box office. Ari Aster’s follow-up to Hereditary, which we called a “wild and wooly masterpiece,” cost $8 million and earned an impressive $41 million — it’s not often a movie makes back five times its budget; Hobbs & Shaw, for instance, raked in $760.2 million worldwide… but the budget was $200 million (not worth it). Midsommar is a genuine hit, and it also inspired one of the year’s most popular Halloween costumes.
FandangoNOW, via Entertainment Weekly, reached out to “1,000 millennial film fans [about] what 2019 movie characters they’re dressing as for the holiday festivities.” As you can probably guess, the number-one response among guys was Joker (it’s like 2008 all over again), followed by Spider-Man, Captain America, Pennywise, and Thor. Do better, fellas. The list for female movie characters is more interesting, if only for #10:
1. Captain Marvel (Brie Larson, Captain Marvel)
2. Rey (Daisy Ridley, Star Wars: The Rise of Skywalker)
3. Maleficent (Angelina Jolie, Maleficent: Mistress of Evil)
4. Black Widow (Scarlett Johansson, Avengers: Endgame)
5. Princess Jasmine (Naomi Scott, Aladdin)
6. Okoye (Danai Gurira, Avengers: Endgame)
7. Nebula (Karen Gillan, Avengers: Endgame)
8. Red (Lupita Nyong’o, Us)
9. Dora (Isabela Moner, Dora and the Lost City of Gold)
10. May Queen (Florence Pugh, Midsommar)
All hail the May Queen.
No-good boyfriends, beware.
My May Queen costume pic.twitter.com/7VInYtGyeu
— Katie Walsh (@katiewalshstx) October 26, 2019
. @paigebent’s May Queen costume 🥺🌺💕
and @kkkkkkkkkkkyler’s uhhh Christmas Goblin 🥺🌲💞 pic.twitter.com/vaPSgudbME
— chelsea (@RIPTHEST1TCH) October 27, 2019
My Halloween look came with baked goods 🥧 #Midsommar costume complete with mini meat pies (no spells or hair, promise 😂) pic.twitter.com/FnM7S0jW5f
— Alisha Wainwright (@WainwrightAE) October 27, 2019
mere is off twitter but still wants twitter to know that her may queen costume is coming along nicely pic.twitter.com/prq15MhidZ
— Abbey Laird (@ajlaird22) October 27, 2019
All hail the new May Queen! As Harga takes, so Harga also gives. #Midsommar 💐 🐻 🔥 @Florence_Pugh @A24 @AriAster pic.twitter.com/Wclclti8yC
— Garrett Greer (@xoxoGG) October 27, 2019
your midsommar halloween costume could NEVER!!!! pic.twitter.com/2kQWFrocjD
— sleepy baby (@coolprettysmart) October 28, 2019
My Midsommar May Queen costume could easily double as a Caroline Calloway costume… pic.twitter.com/nq7dL9SPoy
— L👻uren Keene (@lauren____keene) October 22, 2019
Working on my Midsommar Halloween costume, because I am the May Queen. pic.twitter.com/MhQeAICFOZ
— 𝖇𝖚𝖘𝖙𝖎𝖓' 𝖒𝖆𝖐𝖊𝖘 𝖒𝖊 𝖋𝖊𝖊𝖑 𝖌𝖔𝖔𝖉 👻 (@notbadluck) September 5, 2019
#Midsommar costume! 🌺🌼🌷🌹🏵🌺🐻 pic.twitter.com/A8Z67mcbVl
— Pamela Z (@betterred) October 21, 2019
It took almost three weeks in the making, but I’ve decided to go full May Queen for Halloween. pic.twitter.com/cmZccOijs1
— Callum (@callumthough) October 26, 2019
(Via Entertainment Weekly)